Amazon SEO Fail – Invisible Marketing Message

I may be one of the Amazon Kindle‘s biggest fans. Since I got mine as a father’s day gift I’ve been reading more than I have since college, and I recommend it to anyone who is in the market for an e-reader.

You may have heard that Amazon released a new mass market Kindle with wi-fi only last week. If you haven’t heard, there’s a message from Jeff Bezos on the Amazon homepage announcing it.

Amazon graphic text about Wi-Fi only Kindle

Unfortunately for them it’s invisible to search engines and people with screen readers.

Things Only Amazon Can Get Away with #1 Images: "Browser: Marketing Copy, Google Cache: No Marketing Copy" Textual alternative to graphic text makes message visible to all

Amazon can probably get away with this because they’re Amazon. Most businesses are not Amazon. If you’re not Amazon, avoid putting text in images, and if you can’t avoid it, add alternative text. SEO 101, I know, but there are many Fortune 100 companies that apparently need a refresher.

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