Starting Monday I’m going to start answering the most common questions I’ve heard as an SEO dealing in the mobile space and posting them to a new Mobile SEO FAQ. I came up with 18 of the most common questions I’ve heard during the last three years of specialization and broke them out into the following categories: Basics, Opportunity, Development/Indexing and Ranking/Analytics. Beginning Monday I’ll answer one of these per day for the next four weeks in an attempt to move the conversation forward on mobile search optimization. I’m listing the questions below. If you can think of others that you believe need addressed, please list them in the comments of this post. If I agree, I’ll add them to the
When you spend enough time around something you start to hear the same questions from users, particularly those who are just getting started in the space. On the Internet the FAQ (Frequently Asked Questions) was invented specifically for this purpose. I know that I learned quite a bit about many topics using FAQs, including SEO in the early days of the practice. What follows is my attempt to compile common questions about Mobile SEO into one frequently asked questions document. Hopefully the answers can help others understand what is meant by Mobile SEO, and how the practice can benefit a business.
If this is your first visit to the Natural Search and Mobile SEO Blog, you might not know where to start. Since my first post in May 2007, I’ve tried to make this a place for information on more advanced or emerging topics within the field of search engine optimization, with a mobile SEO slant. I don’t know if these ten posts have been the most successful in achieving that goal, but they are the ten most popular posts from my contributions on this and the FindResolution blog. If you don’t know where to start, one of these may help you decide.
- Google has released a mobile keyword tool that makes it easier for marketers trying to understand how mobile users search to find keywords and concepts relevant to their search behavior. See the following posts for information:
Google Releases Mobile Keyword Tool in AdWords, 1/8/2009
Top Mobile Search Keywords 2008, 1/27/2009
- The information in this post can still be used to mine mobile queries, but the preferred method above all is to use the Google Mobile Keyword tool to mine actual queries.
TechCrunch just posted this, so hopefully my readers will forgive my first off-topic post. No one cares about my cats or my positions on the issues, but I hope we can agree that some things are more important than increasing visibility of content in mobile search results. If you live in the United States or know people who live there and you are not registered to vote, please let these celebrities amuse you and your friends with their message:
I may ride the CTA on a regular basis, but there’s little I think they do right in terms of my public transportation needs. I even signed up as a Mystery Shopper so I could take them to task for making me sit on someone’s lap every morning on my way to work. However, as far as mobile is concerned, their CTA Bus Tracker service exploits mobility, makes content accessible, and advertises it where mobile users are, and thus gets the honor of being the first site in my mobile SEO best practices series that actually does mobile SEO right.
I’m honored this year to be presenting at SMX Local Mobile. For those unfamiliar, SMX (Search Marketing Expo) Local Mobile is the only annual search marketing conference that I know of devoted to strategies and tactics for local and mobile search. It’s organized by search marketing veterans and Search Engine Land writers Chris Sherman and Greg Sterling and features a number of other respectable consultants whom I’ve worked with or followed online, such as Cindy Krum, David Berkowitz
I wanted to break the silence for a minute to let readers know that, in spite of my apparent inactivity, I am actually hard at work. This is my personal blog, so updating it is not always a priority; but it will be updated soon enough with more original content on natural search and mobile SEO. Several things in the works, including a mobile SEO’s guide to mobile site creators, version 2 of the mobile SEO’s guide to mobile analytics, an iPhone query study, an update of the Mobile SEO White Paper, and a few other things. In the interim, you may be interested in checking out any one of several articles and blog posts that have come out recently:
Let me preface this by saying that I’m not a dotMobi hater and actually disagree with my esteemed colleague Cindy Krum and others who are calling for (or declaring) the “death of the .mobi” at this year’s SES San Jose. On the contrary, there’s evidence to suggest that dotMobi is growing faster than most TLDs and the organization itself deserves credit for foregrounding a positive mobile user experience when so many consumers cite a poor user experience as a reason for avoiding the mobile Web. By contributing resources for mobile developers and mobile marketers and actively promoting mobility, as an organization they have done more than most to speed adoption of the mobile Web, and in turn the marketing to users of the mobile Web that we’ve all been hoping for. There are actually many reasons to acquire a dotMobi domain for your site (direct navigation and usability among them), but none of them, currently, involve SEO
It was, of course, my great honor to speak at SMX Local & Mobile in San Francisco three weeks ago, and I think that the organizers and participants deserve credit for putting together the premier search conference for discussing opportunities in Local & Mobile search. I would almost say that it was, actually, worth postponing my honeymoon for. However, I believe someone needs to clarify that there is an ampersand in between local and mobile for a reason.
Thanks to Read/Write/Web for pointing me to this article in the Wall Street Journal on revenue from Apple’s iPhone App Store. Wanted to quickly point it out to readers as a clear illustration of someone monetizing mobile today. Too often in conversations of mobile marketing there is a reliance on future opportunity, as though we’re all talking about mobile in order to make money from it sometime when the primary use for such a thing is to buy the latest flying car model. It’s important to note that those who create compelling mobile content for Apple’s App Store are making money today. According to the Wall Street Journal, Apple has made about $1 million per day since the App Store launched, 70% of which goes to developers
Just wanted to take a minute to share my SMX presentations with regular blog readers and attendees. If you’re new here, feel free to look around for more mobile SEO tips, and subscribe to the feed for regular updates.
When I first asked my fiancée if she would mind if we postponed our honeymoon for a week so that I could speak at SMX Local & Mobile, she looked at me like I was crazy before eventually giving me the green light. Since I’m getting married this Friday, and would have gone on my honeymoon immediately afterward, the timing, quite frankly, couldn’t have been worse. Still, there are very good reasons to attend SMX Local & Mobile, even if you’re not speaking at it and the timing could be better. Chris Sherman mentioned a few of them on Search Engine Land earlier this month, but these are the four that made me postpone my honeymoon: