Breaking Out Tablet and Mobile Stats in Google Keyword Tool

If you haven’t seen it yet, my latest Search Engine Land column was posted yesterday on targeting iPad and tablet searchers. In it I make the case that tablet searchers, given their tendency to search at home in front of their television have different needs than smartphone and featurephone searchers, and should be targeted separately in content and advertising.

Unfortunately the Google Keyword Tool doesn’t currently break out tablet queries separately, but lumps them in with smartphones in the category of “mobile devices with full internet browsers.”

I’m trying to change this, and give marketers a more useful tool. I’ve suggested this to both the Google Adwords Keyword Tool and Google Webmaster Tools product managers, but things happen faster at Google when they have popular support.

If you agree with me, please voice your support in the Google AdWords forum, where I have posted an official feature request.

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