Buy the Book “Mobile Marketing: Finding Your Customers No Matter Where They Are” by Mobile SEO Cindy Krum

posted March 6th, 2010

SEO education is important to me, particularly when it comes to outlining the mobile SEO process, so when a book is released that includes Mobile SEO, I want to tell others about it. If I’m a technical editor on the book and it’s written by a friend and mentor of mine, it makes me want to tell others faster.

Cindy Krum’s new book, Mobile Marketing: Finding Your Customers No Matter Where They Are is an important work in Mobile SEO, as it was written by one of the pioneers in the practice. I haven’t read the whole book yet, but I was fortunate enough to be technical editor on the Mobile SEO (mSEO) and mobile development chapters, and I can say that those chapters contain enough concrete information on optimizing mobile content to more than justify the cost of the book.

It’s worth noting that Cindy and I don’t always agree on mobile SEO best practices, and there are recommendations that she makes in the book that I still don’t agree with (e.g. blocking your mobile content from desktop spiders with robots.txt), and mobile search is changing so quickly that I doubt this is the last book you’ll ever buy on mobile SEO, but there are enough recommendations that I do agree with to recommend it with gusto.  If you are a fan of this blog and you’re looking to expand your knowledge of mobile SEO and development (not to mention mobile marketing in general), consider picking it up at Amazon.

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