Comments on: For Enterprise SEOs Only http://www.brysonmeunier.com/for-enterprise-seos-only/ Mobile SEO Tue, 10 Jan 2012 19:56:57 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: David - Los Angeles Internet Marketing http://www.brysonmeunier.com/for-enterprise-seos-only/comment-page-1/#comment-45 David - Los Angeles Internet Marketing Tue, 04 Mar 2008 08:57:46 +0000 http://localhost/kuwayama/?p=37#comment-45 I can't say I'm an "enterprise SEO", although I can say that I'm currently working with a client that has a huge site, filled with tens of thousands of content pages, and hundreds of pages created daily. I have a blog post ready about doing optimization for large content sites, but it's still in development... You're motivating me to finish it. My theory why there is so much less talk about enterprise search is because there's no much motivation for enterprise SEO's to talk. Any "freelance SEO' or company needs to develop more 'relevant content' to rank. Most of us SEO's aren't landing an enterprise search gig - those companies have in-house teams. (Except for the slow and backward ones.) The in-house team doesn't need to talk about what they are doing - they don't get more business or recognition. In fact, some manager or HR person will probably give them flack for talking about "proprietary search methods".... Most CMS navigation systems are really f*cked up. The search engines must make special exceptions to large sites to index all of the content. Then you need to "fight IT" to fix it up. (Luckily, I have relationships with developers who have deals with enterprise companies, and they send me some leads. Since they happen to be the IT team, I don't have to fight with anyone!) I can’t say I’m an “enterprise SEO”, although I can say that I’m currently working with a client that has a huge site, filled with tens of thousands of content pages, and hundreds of pages created daily.

I have a blog post ready about doing optimization for large content sites, but it’s still in development… You’re motivating me to finish it.

My theory why there is so much less talk about enterprise search is because there’s no much motivation for enterprise SEO’s to talk. Any “freelance SEO’ or company needs to develop more ‘relevant content’ to rank.

Most of us SEO’s aren’t landing an enterprise search gig – those companies have in-house teams. (Except for the slow and backward ones.) The in-house team doesn’t need to talk about what they are doing – they don’t get more business or recognition.

In fact, some manager or HR person will probably give them flack for talking about “proprietary search methods”….

Most CMS navigation systems are really f*cked up. The search engines must make special exceptions to large sites to index all of the content. Then you need to “fight IT” to fix it up.
(Luckily, I have relationships with developers who have deals with enterprise companies, and they send me some leads. Since they happen to be the IT team, I don’t have to fight with anyone!)

]]> By: Dan Kuthy http://www.brysonmeunier.com/for-enterprise-seos-only/comment-page-1/#comment-25 Dan Kuthy Sat, 23 Feb 2008 23:35:45 +0000 http://localhost/kuwayama/?p=37#comment-25 Bryson, Your message comes through loud and clear. Enterprise SEO discussion has fallen to the way side in favor of SEO discussion in regards to small or medium sized business. The challenges with enterprise SEO that you mentioned in your post are only a small sampling of the stumbling blocks that come with managing a Fortune 50 SEO program. In my experience, the biggest challenges are communication and deep-seated technology infrastructures that completely shut out search engines. Communication challenges can be overcome, but require active moderation by an engaged SEO focused on bringing together diverse stakeholders and showing them that SEO isn't just a merketing concern, but one that impacts IT, legal, copywriting, design, merchandising, eCommerce, public relations and just about every other major corporate division. Technology challenges come in all shapes and sizes and the first step is understanding what types of legacy systems are in place and the impact they have on the business. The second step is getting involved in the natural cycle of corporate technology turnover to ensure that requirements and SEO best practices make the "must-have" list and don't get left on the "nice-to-have" list. Dan Bryson,

Your message comes through loud and clear. Enterprise SEO discussion has fallen to the way side in favor of SEO discussion in regards to small or medium sized business. The challenges with enterprise SEO that you mentioned in your post are only a small sampling of the stumbling blocks that come with managing a Fortune 50 SEO program. In my experience, the biggest challenges are communication and deep-seated technology infrastructures that completely shut out search engines.

Communication challenges can be overcome, but require active moderation by an engaged SEO focused on bringing together diverse stakeholders and showing them that SEO isn’t just a merketing concern, but one that impacts IT, legal, copywriting, design, merchandising, eCommerce, public relations and just about every other major corporate division.

Technology challenges come in all shapes and sizes and the first step is understanding what types of legacy systems are in place and the impact they have on the business. The second step is getting involved in the natural cycle of corporate technology turnover to ensure that requirements and SEO best practices make the “must-have” list and don’t get left on the “nice-to-have” list.

Dan

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