The title of this post is just one of the many nuggets to be found in Google’s recent research on usage habits of smartphone users. If you’re a mobile or search marketer looking to get a full picture of your most active mobile users, Google’s research is a must read.
See infographic below for the condensed version.
Bryson Meunier is Director of Content Solutions at Resolution Media, an Omnicom Media Group Company, and a primary architect of Resolution Media's natural search product and Digital Behavior Analysis. He currently works with the Resolution Media content team to help drive SEO strategy and execution for Resolution Media clients, and to help them adopt emerging technologies when they are relevant to their business. Learn more about Bryson.
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I cannot believe some of those figures… 42% of people that notice a mobile ad click on it?! And 49% of people that notice a mobile ad make a purchase?! Maybe HTML5 has a telepathy API?!…
Telepathy, I don’t think so; but can it be that different from the Google Prediction API?
In all seriousness, response rates in mobile are typically higher than desktop, so these figures don’t surprise me that much.