Google Finally Announces Mobile Analytics
This week they’ve arrived. According to the Google Analytics blog, Google Analytics will soon be able to track mobile devices and applications by adding a server side code snippet to a page. Great news for mobile marketers and SEOs on Google Analytics who have been holding out for a mobile analytics solution that was integrated with their desktop analytics.
The expanded reporting hasn’t appeard in my Google Analytics yet, but when it does I will have more information on how to use Google Analytics to get insight into mobile users.