Google Home Declares SEO Dead

There’s been some talk in the SEO industry of how assistant search, like what powers Google Home, will affect SEO, and whether SEOs can survive in a world without search results.

I’m writing my most recent Search Engine Land column on this subject and have been asking Google Home a number of questions in the process. Just now I asked it, “Is SEO dead?”, and it responded in the affirmative:

So there you have it. Better break out those resumes, SEOs.

Interestingly, it omitted the rest of the featured snippet, which said that SEO wasn’t dead:

is seo dead 11182016

Intentional? Only Google knows.

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