I’m thrilled to be presenting again as part of MarketingProfs University. I’ll be teaching the Mobile Content course as part of their Content Marketing Crash Course. I know that all some people know of Mobile Content Strategy they learned from reading Karen McGrane’s book with a similar title. Though I haven’t yet read the book, this course, called Meeting the Mobile Content Challenges, is less prescriptive and more descriptive, presenting all the options that are out there rather than advocating for a specific one in all cases. This of course includes Adaptive Content but will include other methods as well.
If you sign up, please use promo code RMVIP to save $200 off the price of the course! Class recording is available starting December 7. If you sign up, please let me know what you think.