Essential Mobile SEO Resources
Originally appeared on Marketing Land.
The people, publications and tools that I consider to be essential for mobile SEO today. If you have any additions to this list you would like me to consider for this page, please DM me on Twitter and if I find it useful I will update the page.
Pierre said at one point that he wants to be the Matt Cutts of mobile search, and along with Maile Ohye (and sometimes even Matt Cutts), that’s the role he plays at Google. All of these people have been instrumental in clearing up the murky world of mobile SEO in recent years. Twitter
Cindy is the CEO and founder of Mobile Moxie and the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, which contains quite a bit of info on mobile SEO. She’s an industry veteran and a consistently good source on the subject of mobile SEO. Twitter
Michael is an SEO Manager for Covario and a champion of dynamic serving. Michael has been speaking on panels with me and the others on this list on mobile SEO for years, and for good reason. He also writes frequently on mobile SEO in various publications, including Marketing Land. Twitter
Contributor at Marketing Land, Search Engine Land and many other publications on mobile SEO, as well as a frequent speaker on the subject and author of this blog. Twitter
Barry is well-known in the general SEO community, but he’s done quite a bit in the past couple years to make mobile SEO something that the general SEO community cares about. Twitter
Frequent speaker on mobile SEO, and more recently global SEO, Aleyda is the principal consultant at Orainti. Twitter
Jason is the head of performance media at Google, and the head of Global Mobile Sales and Strategy there since 2012. He’s the author of The Mobile Playbook, which contains a lot of Google’s ideas about mobility and business.
Greg is the first to say he’s not an expert on mobile SEO, but like Barry he has done more to make it visible to the general SEO and mobile community that most. He also reports at the cutting edge of mobile search, giving mobile SEOs an idea of what’s coming. Twitter
With 474 members currently, there are a number of people in this group bringing up interesting problems and solutions when it comes to mobile SEO.
Google’s official word on mobile site configurations and other problem areas when it comes to mobile SEO.
Intended for mobile advertisers, but with quite a bit of good advice from Google on providing a great mobile user experience.
Large mobile developer community with a lot of detailed information about developing accessible, usable, search engine-friendly mobile sites.
Where thought leaders in mobile marketing and mobile search contribute weekly, including yours truly.
I’m proud to have contributed to what is probably the biggest and most detailed free mobile SEO guide to have been recently updated.
Marketing Land’s sister site has quite a bit of great information related to mbile SEO, including Vanessa Fox’s popular guide to mobile technical SEO.
Detailed implementation advice for developers. Includes my guide to SEO for responsive sites.
Google will never show Mobile Insider and Mobile Marketer for the query mobile SEO, as both publications are relevant to more than just SEO, focusing on mobile marketing in general; but both publications are essential for understanding how brands are making their mobile experiences uniquely valuable to consumers, which is really at the heart of SEO.
The most recent mobile share report has a lot of great info on what’s working for mobile SEO today. Spoiler alert: it’s not just responsive web design. Requires contact information to download the entire report.
Mobile SEO Tools
Includes smartphone and tablet rankings, as well as standard Bright Edge reporting for mobile search results.
Includes traffic and rankings for smartphone and tablet.
Includes mobile and local rankings
Includes a whole suite of tools, including emulators, page speed tools and a script generator for proper mobile redirects. Free 30 day trial.
Suite of mobile SEO tools, including a mobile site analyzer, mobile redirect viewer and mobile page analyzer.
Information on your site directly from Google, including smartphone queries and crawl errors.
Enterprise SEO spider includes the ability to crawl by mobile user agents.
Google Webmaster Tools allows you to fetch a page with Google’s crawler to see how it renders.
Like DeepCrawl, Screaming Frog allows paid subscribers to enter mobile user agents to crawl content as mobile devices.
Free SEO Crawler that allows businesses to crawl 250 pages with smartphone Googlebot and identify errors.
User Agent Switcher/Emulators
There are various user agent switchers for Chrome, but this one gives the user a lot of flexibility. Useful for simulating smartphone or tablet search results from a desktop.
A good general user agent switcher for Firefox. Like the Chrome user agent switcher it gives the user a lot of flexibility, allowing her to enter user agents.
Emulators from MobilForge allow you to see what your content will look like on devices without buying the devices.
As I mentioned in my column the past two months, Google Keyword Planner now has great charts for helping you determine which keywords are more likely to be searched from smartphones and tablets. Requires free AdWords login to use.
Using Bing Ads Intelligence within Excel is still the only way to get actual search volume numbers by device that I know of, since Google sunsetted the Keyword Tool.
All of these are great sites for improving the usability of your mobile site, including site speed, which has a direct impact on search results.
Mobile SEO Checklists
If you’re looking for a simple way to apply mobile SEO best practices to your site, start here.
Mobile Site Galleries
While not every site in these galleries is optimized for search, these site galleries can provide design inspiration and a valuable editorial source for getting new users to your site.