Flying car image copyright HowStuffWorks.
Monetizing Mobile: App Store Makes $1 Million per Day
posted
August 11, 2008
Thanks to Read/Write/Web for pointing me to this article in the Wall Street Journal on revenue from Apple's iPhone App Store. Wanted to quickly point it out to readers as a clear illustration of someone monetizing mobile today. Too often in conversations of mobile marketing there is a reliance on future opportunity, as though we're all talking about mobile in order to make money from it sometime when the primary use for such a thing is to buy the latest flying car model. It's important to note that those who create compelling mobile content for Apple's App Store are making money today. According to the Wall Street Journal, Apple has made about $1 million per day since the App Store launched, 70% of which goes to developers.
Flying car image copyright HowStuffWorks.
Flying car image copyright HowStuffWorks.
-
Billions of dollars of applications (for example games), music, images, videos are sold every day though mobile phones - frequently using the mobile operator as a payment collector. Many journalists and internet types have never bought anything on their mobile, so until Steve Jobs has said its possible, it can't have been done! Just think how sales might explode when the ease of use of iPhone appears in the mainstream market where charges can be made to the consumers phone bill (single click) and a much wider range of content is available. I posted more about this at http://mobilesoapbox.wordpress.com/2008/08/18/apple-iphone-software-store-generating-sales/ Exciting times!
