Monetizing Mobile: App Store Makes $1 Million per Day

posted August 11th, 2008

Thanks to Read/Write/Web for pointing me to this article in the Wall Street Journal on revenue from Apple’s iPhone App Store. Wanted to quickly point it out to readers as a clear illustration of someone monetizing mobile today. Too often in conversations of mobile marketing there is a reliance on future opportunity, as though we’re all talking about mobile in order to make money from it sometime when the primary use for such a thing is to buy the latest flying car model. It’s important to note that those who create compelling mobile content for Apple’s App Store are making money today. According to the Wall Street Journal, Apple has made about $1 million per day since the App Store launched, 70% of which goes to developers.

Flying car image copyright HowStuffWorks.

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Tags: mobile_seo

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16 Responses to “Monetizing Mobile: App Store Makes $1 Million per Day”

  1. Ray Anderson says:

    Billions of dollars of applications (for example games), music, images, videos are sold every day though mobile phones – frequently using the mobile operator as a payment collector.

    Many journalists and internet types have never bought anything on their mobile, so until Steve Jobs has said its possible, it can’t have been done!

    Just think how sales might explode when the ease of use of iPhone appears in the mainstream market where charges can be made to the consumers phone bill (single click) and a much wider range of content is available.

    I posted more about this at

    Exciting times!

  2. Raja Ghatraj says:

    When this car will be available in the market

  3. No idea, Raja. I simply used the image to illustrate the reality of mobile commerce, as many people that I’ve met in search think of the possibility of selling anything through a mobile device is akin to putting the keys in a flying car and jetting off to the grocery store for some Soylent Green. It’s considered a hypothetical future scenario by many, like the flying car.

    This flying car does exist, which is the joke I was trying to make. It’s called the Moller Skycar and you can find more about it at

    It appears as though they’re not currently taking orders for the Skycar, as of January 2009.

    In spite of the humorous irrelevance of this photo, it’s apparently well optimized, as it causes this page to rank highly for the phrase “flying car” and related terms. More than 90% of this site’s Google traffic comes from image search related to those queries. To me that doesn’t say much about Google’s understanding of a site’s core relevance; but it does speak volumes to the reality of image search optimization. Tutorials on how to get more from image search in a future post.

  4. Anthony says:

    The Skycar M-400 is a great invention. I plan to get money to start my own car company. Unlike the struggling auto industry, I plan to build something that will take the place of passenger cars that we are limited to today. I like the Skycar because someone else was thinking on my level. Much success to the Skycar. I hope they get many customers and every state gets 10 Skycar stores.

    To the investors that bypassed my plan: “The reason I’m not giving you all my information is because in 2000 when I first tried to get help with my car company, everything that was in my letters has been built without me. None of them have given me any consent. They just created their own companies thinking that I don’t now I inspired them. Well I know! And your companies will collect dust and will never prosper because it was not for you to build those companies without me!”
    Tesla Motors, Fisker, Venturi, Lightning Car Company and many others that surfaced after 2000.

  5. hassan says:

    wow!!!!!!!!!!!what beautiful that car is.. I wish it was mine

  6. John Overman says:

    This is a cool car i have seen this before.

  7. Dylan says:

    I would love for you to put pictures of this car in flight on your website because i just don’t see how your invention will fly. Even though it does look amazing i don’t believe it is practical

  8. Holly says:

    hello… ur car is beautiful.. but ur little walmart buggy wheels dont look like they would hold the weight.. :)

  9. Holly says:

    hello… ur car is beautiful.. but ur little walmart buggy wheels dont look like they would hold the weight.. :) oh by the way.. what happens if u get a flat.. lol have fun anyways and watch out for potholes…

  10. Muwamba says:

    Hello….wow….car picture is pretty…what is this article about?
    lol, does anyone read stuff anymore?!? wtf……

  11. Holly says:

    whats up… ya the car is pretty.. but muwamba is right no one reads anymore cept nerds.. lol :) anyways… have fun fixin ur flat on ur walmart buggy wheels..


  12. pedro says:

    wow nice i would like to buy one on a small scale

  13. It’s a cool invention folks..we all will hopefully see this concept on road and skies soon as this is what’s future about..

    Welcome to the new Dimensions my friends..

    Cheers..Happy Flying Opps Happy Driving too : )

  14. Bill Starks says:

    Flying cars – Oh brother, here we go again.

    I am a private pilot. As one who travels the Victor Airways I can emphatically tell you flying cars will never become a reality. Air traffic controllers go to great lengths to keep us pilots on course, and on our filed flight plans. Envisioning non-pilots just flittering around in the airspace above at whim is ridiculous. Pilots travel on prescribed routes similar to a freeway in the sky with vertical separation rules. Even if non-pilots could fly at whim they would have to stay on a defined route, and with so many so-called flying cars traveling at the same time avoidance rules will be even more important, so the freedom of flight is not so free. Iíve been hearing and reading about flying cars since I was a young boy, and not one of them has ever come to fruition. Sure, there are lots of visionaries, however, they may be great at designing but absolute morons in regard to feasibility. Imagine someone getting into a flying car after visiting a local watering hole, or flying with a bad case of road rage. They call us folks who hold a pilotís license pilots for a reason; we have spent many hours in ground school, and many more in flight instruction. We usually accumulate many more hours obtaining our commercial or instrument ratings or supplemental training like preparing for unusual attitudes. We value our training and the tens of thousands of dollars we have poured into it, and donít want to share the sky with non-pilots. I canít imagine some folks getting into a flying car; it would be suicide. The death toll would be staggering. Insurance costs would be unimaginable. And, letís not forget those people on the ground. You know who they are Ė the ones who expect those who take to the sky to be properly licensed, and trained in pilotage, navigation, ground school, and general flying ability, so they donít wind up crashing into a grade school, hospital, or someoneís home. Finally, there is something we pilots call lift-to-weight ratio. To carry one to four passengers, fuel, and the flying carís structure you would need several thousand pounds of vertical thrust Ė do you really want to drive around something comparable to the British Harrier jet, consuming hundreds of gallons of fuel per hour? Can we just put the nonsense of flying cars behind us now?

  15. Luis says:

    I would love to see a small video (demo) of your flying car in flight.


  16. [...] to my site want. Though many people think of this as a mobile blog, most of my visitors come from image searches for flying car, or looking for niche keywords like video searches from YouTube. I explained a few years ago how to [...]