Many of you remember the Mobile Search Optimization white paper that Resolution Media developed in August of last year. We developed it partially as a vehicle to help brands understand the opportunity inherent in mobile search, but primarily to help them navigate the mobile search landscape with as much knowledge to succeed as possible. It served its purpose at the time, but an update is in order.

I’ve already begun updating it and will be releasing a serialized version on this blog in the next couple months. For now I’ve moved the PDF version of the white paper to its new home on this blog. Please update your bookmarks. I’ll be permanently redirecting it and the MobileSearchOptimization.com domain soon.

In other news, I have a new post on the FindResolution Query Marketing blog about the disparity between mobile web usage and mobile advertising budgets. Recent reports indicate that the mobile web is growing in America, but advertisers still don’t know the best way to approach it. In the article I offer several solutions. Would be interested in other perspectives as well.

Also, if you have access to the March 2008 issue of Visibility Magazine, I have an article inside about the basics of Mobile Optimization. Read the text article here: Mobile Optimization.

Finally, I’m finishing up work on a study of iPhone queries and a basic process for iPhone optimization, which I’ll be releasing later this month. Thanks for your patience. More good stuff on the way.