Optimize Mobile Sites for Mobile Searchers

Do you optimize your mobile site for mobile queries? Or is it a mobile-formatted version of your desktop content? In my new Search Engine Land article, “Why Mobile Searchers Need Mobile-Optimized Sites,” I discuss the advantages (16 of them, to be exact) of optimizing mobile content for mobile searchers, rather than only redirecting mobile searchers to mobile-formatted content. Feedback is appreciated, as always!

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