I’ve been keeping busy this month with various endeavors (including vacations, wedding planning, article writing, client support and process development), but I’ll be continuing to post new content in the near future to this blog. In the meantime, here are various articles I’ve written in the past few weeks to keep you entertained and informed until the next update. Thanks for your patience, and for paying attention to the Natural Search and Mobile SEO Blog!
Google Ad Planner is Early Christmas for Search Marketers
Published June 26, 2008
I’m officially practicing what I preach. The mobile version of this blog is here. Before the dotmobi folks get disappointed that the site is hosted at a subdomain, I should point out that the site is also accessible at BrysonMeunier.mobi. The mobile site is currently a manually coded version of the desktop site and only includes the last five posts. More information will be added at a later date. In the interim, however, it is now possible to access my thoughts on natural search and mobile SEO on the bus
Just a note to let my readers know that I updated my blogroll today. Since I started this Natural Search and Mobile SEO blog in May of last year, the focus has been as much on mobile search as it has been on desktop SEO, and I wanted to reflect that in the list of blogs I endorse. I also wanted to trim some of the fat, as I noticed several of the blogs on my blogroll were blogs I haven’t read in months, or even, in some cases, unsubscribed from.
The result: 24 links deleted, 11 links added.
It’s true that there’s currently very little cross-linking on the mobile Web. This is often cited by those who argue that linking is relatively unimportant in mobile SEO. However, it
seems to me just the opposite conclusion should be reached from the understanding of this fact: that a user would defy convention and link to a mobile site from a mobile site is a stronger signal of
quality than a link from a desktop web site. It’s clear from the mobile search engine results pages (SERPs) that desktop link popularity is a crucial ranking factor in mobile search as well.
For long-term success in mobile search, a webmaster should pay attention to the overall link popularity of the site, including links from mobile sites.
Kudos to Open Table for building a mobile site, but in doing so I’m sorry to say that they’ve made the inaugural post of my series of posts on Mobile SEO best practices (and worst practices). This is a new feature on the blog in which I look at the best and the worst of mobile web design from an SEO perspective. In many cases (as in my coverage of JetBlue mobile’s transcoding issues) I’ll be pointing out worst practices, but I hope this will ultimately help sites increase their visibility, and ultimately help foster the growth of the mobile Web.
Update: Since this article was written, Google has released a YouTube Keyword Suggestion Tool.
Currently the first
result in Google for “youtube keywords” is a video
claiming to do video keyword research using WordTracker. The problem
with doing keyword research for videos this way is that the most
popular queries in WordTracker, which takes its data from meta search
engines, are not necessarily the most popular queries in YouTube. In
fact, in most cases they’re probably entirely dissimilar.
Fortunately for video SEOs, last week brought a better video keyword
tool for YouTube queries: YouTube itself.
Anyone else going?:
Representatives from Facebook, MySpace, Intel, CafeMom and Izea will be there to answer questions. I have quite a few about how large brands can best leverage social media.
Ping me if you’re planning on attending. I’ll be there. Would be nice to meet some of you and see familiar faces.
Most of my readers are marketers, and probably weren’t at WWW2008 on April 25 in order to see the presentation of the brilliant new study of mobile queries, Deciphering Mobile Search Patterns: A Study of Yahoo! Mobile Search Queries by Yi, Maghoul and Pedersen of Yahoo!. I wasn’t either, but since we now have access to a PDF of the report, we can see what we missed. Here’s a high level overview for those of you who, like me, aren’t computer scientists, but are still interested in how mobile users search.
If you’re looking for my recap of the Mobile Monday session, that should be posted on the Find Resolution blog later today. Here are the best of the rest from this past week, via my del.icio.us bookmarks.
Another tool for analyzing concepts related to keywords. Helpful in keyword categorization.
If you’re in or around Manhattan, don’t forget to join us tomorrow night for the Mobile Monday NY panel discussion on Mobile
Analytics, Mobile Social Search and optimizing for the mobile user. All of the vendors from the Mobile SEO’s
Guide to Mobile Analytics will be there, along with representatives from Tig Tags, Taptu and ESPN Mobile. We’llbe discussing how Mobile SEO differs from traditional SEO in terms of indexing, ranking algorithms, tracking and optimization, so it should be of interest to all regular readers of this blog. I’ll be doing a recap later this week for the benefit of those who can’t be there, but for those who can, please RSVP here if you haven’t already.
Highlights from my del.icio.us bookmarks for the week of April 13, 2008.
The best of the Russ Beattie Mobile Web is Dead rebuttals, Google’s mobile search growth announcement from their Q1
earnings report, and some good basic SEO advice from Google on accessibility and permanent redirects.
Google Comments about Mobile Growth
Sergey Brin from the Q1 earnings transcript: “Our Mobile Search traffic, as a result, and just due to market growth, is growing very rapidly.”
The best of my del.icio.us links for the week of April 6, 2008:
Performance Research, Part 5: iPhone Cacheability – Making it Stick ” Yahoo! User Interface Blog
Yahoo! recommends iPhone-specific sites.
April 28th at Mobile Monday NY: Social Search and Mobile Analytics
I’ll be moderating this panel at Mobile Monday NY, which will feature representatives from Amethon, Bango, Mobilytics and Taptu. If you’re in the NY area, please RSVP ASAP.
Highlights from my delicious bookmarks for the week of March 30, 2008.
Mobile as Bridge Between Old Media, Internet and POS
Several mobile visual search developments position mobile as a way of tracking success of print and broadcast media.
Bango announces high mobile conversion rates
Probably not a good idea to release this on April Fool’s Day, but 2-8% average conversion rate is no laughing matter.
Large database of mobile device information.
Microsoft To Upgrade Mobile IE Browser, Live Search For Mobile With New Mapping Features And Voice Search For Blackberries
Because the engines often favor aged content, and mobile SEO has just taken off in the past several years, the search engines aren’t always the first places to look when it comes to looking for good mobile SEO information. These are resources I recommend for consistently good information on mobile SEO. In order to be included here the resource must be a recognized expert in mobile search engine optimization or have a page or site devoted to making search engine-friendly mobile web sites that is regularly updated. I’ve also included some links to sites on mobile development and mobile analytics because of the synergy with mobile SEO. For a complete list of resources, for all things Natural Search and Mobile SEO, please see my del.icio.us bookmarks.For blogs that I follow, please see my Technorati profile. Finally, if you see a site that should be included on this list and is mobile SEO-related (i.e. not mobile advertising, general mobile search, general mobile marketing or mobile news), please list it in the nofollowed comments. If I agree, I’ll include it here permanently.
Update: The JumpTap keyword tool appears to have been discontinued on the AT&T site, as they’re now partnering with Yahoo! for mobile search. The information in this post is no longer accurate. Please see my post on doing mobile keyword research in the absence of a mobile keyword tool.
In an earlier post I
mentioned that the Jumptap Mobile Keyword Tool can be used to find
mobile keywords from AT&T’s MEdia Net Mobile Content Search
Engine. However, because you can’t directly link to the tool,
and the AT&T DevCentral site is not exactly intuitive, more than
one user has been unable to locate the tool. With sympathy, I present
these six simple steps to finding the Jumptap Mobile Keyword Tool:
Step 1: Sign in or
register for devCentral.