Navigate the Mobile Marketing World with New Map from Bluetrain

Honored to be included in this new list of mobile marketing resources from BlueTrain Mobile. Actually found a few resources that were new to me, so I’d definitely recommend checking it out. Click through to the PDF for a larger…

Influence of Mobile Sites on Google Smartphone Search Ranking

With the publication of my six trends in mobile search optimization for 2012 at Search Engine Land yesterday, many people were interested in our findings that having a mobile site seems to be correlated with top three ranking in smartphone…

If you’re in or around Santa Monica or interested in monetizing domains, you already may be going to Domainfest 2012 this year. If you’re there, check out the Mobile and Local Opportunities for Publishers and Advertisers panel, where I’ll be…

Does Google Have a Brand Bias?

Google has a bias toward brands? So says Aaron Wall in his infographic he wants you all to share: http://www.seobook.com/brands Many people will believe this because of Aaron Wall’s personal brand, as he was one of the first to expose…

I was surprised in June when Mashable ran a piece by Usablenet VP Jason Taylor on Mobile SEO. For one because Mashable doesn’t really talk about mobile SEO, so it was good to see a mainstream digital publication talk about…

Excerpt from original article on Search Engine Land One of the questions I get most often about mobile SEO is this: Iím already doing SEOĖ do I really need to do mobile SEO separately? Whatís the difference between the two?…

It can be difficult for newcomers to learn SEO. As I found out when I was learning ten plus years ago, there’s so much bad information out there that it can be challenging to say the least to ensure that…

I read Google’s Zero Moment of Truth ebook yesterday, and there’s a lot in there for digital marketers to love. Essentially they’re suggesting a new mental model for marketers that’s based on the Stimulus, First Moment of Truth, Second Moment…

I know I said years ago that the time for mobile was now, but now it really is now. Really. The Google Mobile Ads team has been bullish on mobile for marketers for a while, doing some excellent videos and…