Speaking at SES Chicago 2008
Mobile Battle Search Update
The search wars have gone mobile. With mobile carriers working with advertisers, Web giants looking to extend their brands into mobile, and Yellow Pages or Directory Assistance players getting into mobile, the stage is set for a battle royal. This session will enable search industry professionals to understand opportunities in mobile search. The panel will present updates of industry data on mobile search categories and strategies employed by leading practitioners. The audience will come away with a solid understanding of the fundamental marketing issues at work, backed up by hard numbers.
I’ll be presenting something similar to what I had prepared for SMX Local & Mobile about profiting from mobile search. The presentation will be called Monetizing Mobile Search Today and it will discuss the various ways in which large and small brands are making money from the medium today. Too often these mobile search panels are about how mobile is a nascent field, yet the iPhone app store routinely makes $1 million per day. I’m going to address the specific ways in which brands can start capitalizing on traffic from mobile devices, not in 2012, but when they walk out of the session. Examples will include mobile-specific or iPhone-specific keyword research, mobile analytics, mobile AB testing, mobile application development, and other topics that are frequently missing from these mobile search sessions but that I have written about on this blog and in other publications.
I will be giving some new information that I haven’t yet discussed here, however, so if you’ve yet to register for the show, be sure to sign up today. Register prior to November 22 and get $200 off the platinum passport price. The full agenda and list of speakers are now available online, and it looks like a good year for SES.
I’m fortunate to be presenting on the same panel as fellow mobile search expert Cindy Krum. If you’re speaking at or attending SES Chicago and you read this blog, please feel free to drop by and say hello.