It was, of course, my great honor to speak at SMX Local & Mobile in San Francisco three weeks ago, and I think that the organizers and participants deserve credit for putting together the premier search conference for discussing opportunities in Local & Mobile search. I would almost say that it was, actually, worth postponing my honeymoon for. However, I believe someone needs to clarify that there is an ampersand in between local and mobile for a reason.
Thanks to Read/Write/Web for pointing me to this article in the Wall Street Journal on revenue from Apple’s iPhone App Store. Wanted to quickly point it out to readers as a clear illustration of someone monetizing mobile today. Too often in conversations of mobile marketing there is a reliance on future opportunity, as though we’re all talking about mobile in order to make money from it sometime when the primary use for such a thing is to buy the latest flying car model. It’s important to note that those who create compelling mobile content for Apple’s App Store are making money today. According to the Wall Street Journal, Apple has made about $1 million per day since the App Store launched, 70% of which goes to developers
Just wanted to take a minute to share my SMX presentations with regular blog readers and attendees. If you’re new here, feel free to look around for more mobile SEO tips, and subscribe to the feed for regular updates.
When I first asked my fiancťe if she would mind if we postponed our honeymoon for a week so that I could speak at SMX Local & Mobile, she looked at me like I was crazy before eventually giving me the green light. Since Iím getting married this Friday, and would have gone on my honeymoon immediately afterward, the timing, quite frankly, couldnít have been worse. Still, there are very good reasons to attend SMX Local & Mobile, even if youíre not speaking at it and the timing could be better. Chris Sherman mentioned a few of them on Search Engine Land earlier this month, but these are the four that made me postpone my honeymoon:
Iíve been keeping busy this month with various endeavors (including vacations, wedding planning, article writing, client support and process development), but Iíll be continuing to post new content in the near future to this blog. In the meantime, here are various articles Iíve written in the past few weeks to keep you entertained and informed until the next update. Thanks for your patience, and for paying attention to the Natural Search and Mobile SEO Blog!
Google Ad Planner is Early Christmas for Search Marketers
Published June 26, 2008
I’m officially practicing what I preach. The mobile version of this blog is here. Before the dotmobi folks get disappointed that the site is hosted at a subdomain, I should point out that the site is also accessible at BrysonMeunier.mobi. The mobile site is currently a manually coded version of the desktop site and only includes the last five posts. More information will be added at a later date. In the interim, however, it is now possible to access my thoughts on natural search and mobile SEO on the bus
Just a note to let my readers know that I updated my blogroll today. Since I started this Natural Search and Mobile SEO blog in May of last year, the focus has been as much on mobile search as it has been on desktop SEO, and I wanted to reflect that in the list of blogs I endorse. I also wanted to trim some of the fat, as I noticed several of the blogs on my blogroll were blogs I haven’t read in months, or even, in some cases, unsubscribed from.
The result: 24 links deleted, 11 links added.
Itís true that thereís currently very little cross-linking on the mobile Web. This is often cited by those who argue that linking is relatively unimportant in mobile SEO. However, it
seems to me just the opposite conclusion should be reached from the understanding of this fact: that a user would defy convention and link to a mobile site from a mobile site is a stronger signal of
quality than a link from a desktop web site. Itís clear from the mobile search engine results pages (SERPs) that desktop link popularity is a crucial ranking factor in mobile search as well.
For long-term success in mobile search, a webmaster should pay attention to the overall link popularity of the site, including links from mobile sites.
Kudos to Open Table for building a mobile site, but in doing so Iím sorry to say that theyíve made the inaugural post of my series of posts on Mobile SEO best practices (and worst practices). This is a new feature on the blog in which I look at the best and the worst of mobile web design from an SEO perspective. In many cases (as in my coverage of JetBlue mobileís transcoding issues) Iíll be pointing out worst practices, but I hope this will ultimately help sites increase their visibility, and ultimately help foster the growth of the mobile Web.
Deciphering ďDeciphering Mobile Search Patterns: A Study of Yahoo! Mobile Search QueriesĒ for Mobile Search Marketers
Most of my readers are marketers, and probably werenít at WWW2008 on April 25 in order to see the presentation of the brilliant new study of mobile queries, Deciphering Mobile Search Patterns: A Study of Yahoo! Mobile Search Queries by Yi, Maghoul and Pedersen of Yahoo!. I wasnít either, but since we now have access to a PDF of the report, we can see what we missed. Hereís a high level overview for those of you who, like me, arenít computer scientists, but are still interested in how mobile users search.
If youíre looking for my recap of the Mobile Monday session, that should be posted on the Find Resolution blog later today. Here are the best of the rest from this past week, via my del.icio.us bookmarks.
Another tool for analyzing concepts related to keywords. Helpful in keyword categorization.
If you’re in or around Manhattan, don’t forget to join us tomorrow night for the Mobile Monday NY panel discussion on Mobile
Analytics, Mobile Social Search and optimizing for the mobile user. All of the vendors from the Mobile SEO’s
Guide to Mobile Analytics will be there, along with representatives from Tig Tags, Taptu and ESPN Mobile. We’llbe discussing how Mobile SEO differs from traditional SEO in terms of indexing, ranking algorithms, tracking and optimization, so it should be of interest to all regular readers of this blog. I’ll be doing a recap later this week for the benefit of those who can’t be there, but for those who can, please RSVP here if you haven’t already.
Highlights from my del.icio.us bookmarks for the week of April 13, 2008.
The best of the Russ Beattie Mobile Web is Dead rebuttals, Google’s mobile search growth announcement from their Q1
earnings report, and some good basic SEO advice from Google on accessibility and permanent redirects.
Google Comments about Mobile Growth
Sergey Brin from the Q1 earnings transcript: “Our Mobile Search traffic, as a result, and just due to market growth, is growing very rapidly.”
The best of my del.icio.us links for the week of April 6, 2008:
Performance Research, Part 5: iPhone Cacheability – Making it Stick ” Yahoo! User Interface Blog
Yahoo! recommends iPhone-specific sites.
April 28th at Mobile Monday NY: Social Search and Mobile Analytics
I’ll be moderating this panel at Mobile Monday NY, which will feature representatives from Amethon, Bango, Mobilytics and Taptu. If you’re in the NY area, please RSVP ASAP.
Because the engines often favor aged content, and mobile SEO has just taken off in the past several years, the search engines aren’t always the first places to look when it comes to looking for good mobile SEO information. These are resources I recommend for consistently good information on mobile SEO. In order to be included here the resource must be a recognized expert in mobile search engine optimization or have a page or site devoted to making search engine-friendly mobile web sites that is regularly updated. I’ve also included some links to sites on mobile development and mobile analytics because of the synergy with mobile SEO. For a complete list of resources, for all things Natural Search and Mobile SEO, please see my del.icio.us bookmarks.For blogs that I follow, please see my Technorati profile. Finally, if you see a site that should be included on this list and is mobile SEO-related (i.e. not mobile advertising, general mobile search, general mobile marketing or mobile news), please list it in the nofollowed comments. If I agree, I’ll include it here permanently.