This Week in Natural Search and Mobile SEO, vol 5

posted May 5th, 2008

If you’re looking for my recap of the Mobile Monday session, that should be posted on the Find Resolution blog later today. Here are the best of the rest from this past week, via my del.icio.us bookmarks.

Search Radar

Another tool for analyzing concepts related to keywords. Helpful in keyword categorization.

This Week in Natural Search and Mobile SEO, vol. 3

posted April 19th, 2008

Highlights from my del.icio.us bookmarks for the week of April 13, 2008.

The best of the Russ Beattie Mobile Web is Dead rebuttals, Google’s mobile search growth announcement from their Q1
earnings report, and some good basic SEO advice from Google on accessibility and permanent redirects.

Google Comments about Mobile Growth

Sergey Brin from the Q1 earnings transcript: “Our Mobile Search traffic, as a result, and just due to market growth, is growing very rapidly.”

This Week in Natural Search and Mobile SEO, vol 2

posted April 12th, 2008

The best of my del.icio.us links for the week of April 6, 2008:

Performance Research, Part 5: iPhone Cacheability – Making it Stick ” Yahoo! User Interface Blog

Yahoo! recommends iPhone-specific sites.

April 28th at Mobile Monday NY: Social Search and Mobile Analytics

I’ll be moderating this panel at Mobile Monday NY, which will feature representatives from Amethon, Bango, Mobilytics and Taptu. If you’re in the NY area, please RSVP ASAP.

This Week in Natural Search and Mobile SEO

posted April 4th, 2008

Highlights from my delicious bookmarks for the week of March 30, 2008.


Mobile as Bridge Between Old Media, Internet and POS
Several mobile visual search developments position mobile as a way of tracking success of print and broadcast media.

Bango announces high mobile conversion rates
Probably not a good idea to release this on April Fool’s Day, but 2-8% average conversion rate is no laughing matter.

DeviceAtlas
Large database of mobile device information.

Microsoft To Upgrade Mobile IE Browser, Live Search For Mobile With New Mapping Features And Voice Search For Blackberries

For Enterprise SEOs Only

posted February 14th, 2008

Faithful readers of the FindResolution blog and followers of my del.icio.us bookmarks will know this already, but I have a new post up at the FindResolution blog about enterprise SEO and preparing for Q4 now. If you manage digital content for a Fortune 500 site, you may be as tired as I am of the focus so many SEO sites seem to have on optimization for small business sites. No doubt small businesses are equally important, and there are far more people optimizing content for small to mid-size businesses (including me and my team), but there are a number of us out here with other problems that don’t get nearly as much attention.

Continue Reading For Enterprise SEOs Only...

SEO versus Mobile SEO

posted February 4th, 2008

Though this is primarily a blog dealing with optimizing mobile content for mobile search engines, in my role as a consultant I need to understand how to optimize many types of digital content for many types of search engines. In this industry I’ve met many who are mobile marketers first and SEOs second. I’m an SEO first and a mobile marketer second. That said, it always perplexes me when I hear my fellow SEOs claim that SEO for mobile is basically SEO for the web, as in many cases the two couldn’t be more different.

If you’re wondering how they’re different, and you haven’t done it yet, be sure to check out my two-part post on the new FindResolution blog, How Mobile SEO is Different, which outlines five key differences between SEO and its mobile counterpart.

Continue Reading SEO versus Mobile SEO...

Mobile/SEO Wish List for 2008

posted January 2nd, 2008

Many of my fellow Resolution Medians are focusing on the present this New Year’s Day, I’m sure, since as of this writing Illinois is down 21-3 at halftime in the Rose Bowl, and like good Illini they’re hoping the Juice can come through in the end. As a Buckeye, however, I’m looking to next week’s national championship, which gives me time today to look a little toward the future of mobile marketing and SEO. If you’ve got time as well, join me for a minute as I spend this first afternoon of 2008 reflecting on several up and coming trends in the industry and presenting what I hope will be several positive outcomes for this new year.

1. Mobile Marketing and SEO Finally Converge

Mobile marketers, it’s time to start thinking search. In a recent Mobile Insider, Steve Smith reflects on the Unasked Questions that should be asked in any mobile marketing campaign, but historically aren’t. Brands are often so eager to “get into this mobile thing” that they’re not doing it as effectively as they could. In pushing for more effective campaigns, Smith quotes Milennial Media CEO Paul Palmieri in stressing content creation over advertising for effective mobile marketing:

2007 Search Blogs Awards Nominees at Search Engine Journal

posted December 18th, 2007

Search Engine Journal is holding its annual search blogs awards, and a variety of industry pundits are currently nominating each other for awards. Interesting that best Mobile Blog was a category this year, and that, as of this writing and 70+ comments, none of said pundits save this one have nominated a mobile blog (correction: #72, David, you read my mind). If you follow the space and you want to nominate a blog (even if it’s not this one), please don’t be afraid to contribute.

Google Acceptance of Paid Links Could Destroy Small Business Traffic

posted December 3rd, 2007

The official Google Webmaster Central Blog has a very comprehensive post this morning about trafficking in links that pass PageRank, and why webmasters who want to do well in Google natural search listings should avoid it. There’s nothing new for those of us who have been following this for a while, but for those of you still interested in this debate, this post from Matt Cutts and Maile Ohye not only shows Google’s historical objection to the practice, but the fundamental reason for it. As we’ve been telling clients for a while, Google’s natural listings are fundamentally different from sponsored listings in the sense that there is no additional direct cost to entry for placement or ranking. Regardless of a site’s budget, then, all competitors in a Search Engine Results Page (SERP) with crawlable content containing relevant keywords and links from authority sites in their niche have the opportunity to rank in the natural listings. In the post, Google explains how paid links change this game:

SEMPO Certification and DM News

posted November 9th, 2007

There’s a short QA with me in the new issue of DM News about the SEMPO Institute. According to the SEMPO dean, I was the first student to register for and pass the Advanced Search Engine Optimization course. Has anyone else taken or passed the course? What did you think? For the most part, I’m all for standardized training. Although SEO takes creativity, it’s not impossible to learn, and the basic tenets can be taught to those with the right skill set. As such, there’s a real opportunity for the SEMPO folks to lead the way when it comes to standardized training for SEO, much in the way that Google does for AdWords and their other products. However, from what I’ve seen, the course has its limitations, and is honestly quite far from being a good resource for advanced practitioners. Would love to hear others input, however. What do you think?

Three Embarrassing Google SERPs

posted September 19th, 2007

As the person ultimately responsible for training SEO within our agency, I often find myself warning our teams and clients about the dangers of common spamdexing tactics like hidden text, doorway pages, and other boneheaded ways of gaming the ranking algorithm and making low-quality content appear higher than it would otherwise. We have many blue chip clients at Resolution Media with a lot to lose, who simply can’t afford to pump and dump domains the way that some small businesses do on a regular basis. For this reason, every tactic that can get a site banned in Google is also banned at Resolution Media. We are a white hat SEO shop that helps our clients get visibility in the SERPs by applying known white hat best practices and following Google Webmaster Quality Guidelines to the tee. We follow all the rules, and when Google enforces them, they work.

Matt Cutts is Not a Celebrity

posted September 19th, 2007

. Using Google Trends as a measure of cultural interest, we can clearly see that not only are people significantly less interested in our search engine optimization heroes than VH1 Celebreality stars Paris Hilton and Britney Spears, but that even the popular misspelling of the latter’s name dwarfs Matt Cutts and Danny Sullivan in search volume.

Seven Habits of Highly Ineffective SEO Bloggers

posted September 19th, 2007

Since SEO education is as much about knowing the basics of what it takes to index and rank a web site as it is staying abreast of the latest trends and algorithm changes, reading SEO blogs is an important part of any SEO training process. At Resolution Media we have a ranked blogroll that we [...]

Seven Habits of Highly Ineffective SEO Bloggers

posted September 19th, 2007

Since SEO education is as much about knowing the basics of what it takes to index and rank a web site as it is staying abreast of the latest trends and algorithm changes, reading SEO blogs is an important part of any SEO training process. At Resolution Media we have a ranked blogroll that we use to help our employees navigate the blogosphere. Recently I’ve added quite a few blogs from the TopRank Big List, increasing the number of search blogs on our blogroll to 412, and have noticed that quite a few of these blogs have a rating of “1 – disposable”—even
many of those that are listed on the Big List. There are a number of reasons for a blog getting a low rating on our blogroll, including being less relevant to our client base, but many of them are simply there because of lazy marketing writers with little to say. If you’re an SEO Blogger, please help me in making the blogosphere a better place for all of us by eliminating these
8 worst practices from your blogging bag of tricks.

SEO Blog with a slightly different name

posted May 2nd, 2007

This may be difficult for me to do, as I’m not as self-promoting as many of my fellow SEO experts, but I’ll give it a shot.

Since many wet-nosed newbies claim to be SEO experts these days, I’ll give some background. I’ve been making my living in search since 2003, but have been in online marketing since 2000 when I was lucky enough to be on the team who laid the foundations for Walgreens.com. In 2005 I accepted a position with Omnicom-owned search agency Resolution Media, where I am now the product manager for their SEO product, which we call Content Placement and Submission.

I read a lot of search blogs and often have an opinion on the content. Usually these opinions aren’t made public, but if I decide, at some point, to widen the scope, this is where they’ll go.


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