posted
June 30, 2008
I’ve been keeping busy this month with various endeavors (including vacations, wedding planning, article writing, client support and process development), but I’ll be continuing to post new content in the near future to this blog. In the meantime, here are various articles I’ve written in the past few weeks to keep you entertained and informed until the next update.
posted
June 12, 2008
I'm officially practicing what I preach. The
mobile version of this blog is here. Before the dotmobi folks get disappointed that the site is hosted at a subdomain, I should point out that the site is also accessible at
BrysonMeunier.mobi. The mobile site is currently a manually coded version of the desktop site and only includes the last five posts. More information will be added at a later date. In the interim, however, it is now possible to access my thoughts on natural search and mobile SEO
on the bus,
in the airport,
while walking down the street,
in church, or wherever you can access the mobile Web.
More later on the process, and why I chose to redirect the dotmobi rather than host at the top-level domain. Thanks to Shinji Kuwayama and
Kuwayama Design for helping me get this current site
as close to a perfect Ready.mobi score as humanly possible.
posted
June 04, 2008
Just a note to let my readers know that I updated my blogroll today. Since I started this Natural Search and Mobile SEO blog in May of last year, the focus has been as much on mobile search as it has been on desktop SEO, and I wanted to reflect that in the list of blogs I endorse. I also wanted to trim some of the fat, as I noticed several of the blogs on my blogroll were blogs I haven't read in months, or even, in some cases, unsubscribed from.
The result: 24 links deleted, 11 links added.
I've also updated the
Mobile SEO Resources page with more great sources of information on mobile SEO.
posted
June 03, 2008
It’s true that there’s currently very little cross-linking on the mobile Web. This is often cited by those who argue that linking is relatively unimportant in mobile SEO. However, it
seems to me just the opposite conclusion should be reached from the understanding of this fact: that a user would defy convention and link to a mobile site from a mobile site is a stronger signal of
quality than a link from a desktop web site. It’s clear from the mobile search engine results pages (SERPs) that desktop link popularity is a crucial ranking factor in mobile search as well.
For long-term success in mobile search, a webmaster should pay attention to the overall link popularity of the site, including links from mobile sites.
Following the full explanation below are the top twenty general links I think mobile webmasters should be including in their link building strategy, and (for my friends in the
Mobile SEO forum at Mobility.mobi) a link to more than 125 mobile directories to help increase a site’s general mobile link popularity.
posted
May 31, 2008
Kudos to Open Table for
building a mobile site, but in doing so I’m sorry to say that they’ve made the inaugural post of my series of posts on
Mobile SEO best practices (and worst practices). This is a new feature on the blog in which I look at the best and the worst of mobile web design from an SEO perspective. In many cases (as in
my coverage of JetBlue mobile’s transcoding issues) I’ll be pointing out worst practices, but I hope this
will ultimately help sites increase their visibility, and ultimately help foster the growth of the mobile Web.
posted
May 09, 2008
Most of my readers are marketers, and probably weren’t at
WWW2008 on April 25 in order to see the presentation of the brilliant new study of mobile queries,
Deciphering Mobile Search Patterns: A Study of Yahoo! Mobile Search Queries by Yi, Maghoul and Pedersen of Yahoo!. I wasn’t either, but since
we now have access to a
PDF of the report, we can see what we missed. Here’s a high level overview for those of you who, like me,
aren’t computer scientists, but are still interested in how mobile users search.
posted
May 05, 2008
If you’re looking for my recap of the
Mobile Monday session, that should be
posted on the
Find Resolution blog later today. Here are the best of the rest from this past week, via
my del.icio.us bookmarks.
posted
April 27, 2008
If you're in or around Manhattan, don't forget to join us tomorrow night for the
Mobile
Monday NY panel discussion on Mobile Analytics, Mobile Social Search and optimizing for the mobile user. All of the vendors from the Mobile SEO's Guide to Mobile Analytics will be there, along
with representatives from Tig Tags, Taptu and ESPN Mobile. We'llbe discussing how Mobile SEO differs from traditional SEO in terms of indexing, ranking algorithms, tracking and optimization, so it
should be of interest to all regular readers of this blog. I'll be doing a recap later this week for the benefit of those who can't be there, but for those who can, please
RSVP here if you haven't already.
Light week for natural search and mobile SEO news. Here are my del.icio.us bookmarks for the week of April 20, 2008.
posted
April 19, 2008
Highlights from
my del.icio.us bookmarks for the week of April 13, 2008.
The best of the
Russ Beattie Mobile Web is Dead rebuttals, Google's mobile search growth announcement from their Q1
earnings report, and some good basic SEO advice from Google on accessibility and permanent redirects.
posted
April 12, 2008
The best of
my del.icio.us links for the week of April 6, 2008.
posted
April 03, 2008
Because the engines often favor aged content, and mobile SEO has just taken off in the past several years, the search engines aren't always the first places to look when it comes to looking for good mobile SEO information. These are resources I recommend for consistently good information on mobile SEO. In order to be included here the resource must be a recognized expert in mobile search engine optimization or have a page or site devoted to making search engine-friendly mobile web sites that is regularly updated. I've also included some links to sites on mobile development and mobile analytics because of the synergy with mobile SEO. For a complete list of resources, for all things Natural Search and Mobile SEO, please see
my del.icio.us bookmarks.For blogs that I follow, please see
my Technorati profile. Finally, if you see a site that should be included on this list and is mobile SEO-related (i.e. not
mobile advertising, general
mobile search, general
mobile marketing or
mobile news), please list it in the nofollowed comments. If I agree, I'll include it here permanently.
posted
March 20, 2008
In an earlier post I
mentioned that the Jumptap Mobile Keyword Tool can be used to find
mobile keywords from AT&T’s MEdia Net Mobile Content Search
Engine. However, because you can’t directly link to the tool,
and the AT&T DevCentral site is not exactly intuitive, more than
one user has been unable to locate the tool. With sympathy, I present
these six simple steps to finding the Jumptap Mobile Keyword Tool.
posted
March 20, 2008
Many of you remember the
Mobile Search Optimization white paper that Resolution Media developed in August of last year. We developed it partially
as a vehicle to help brands understand the opportunity inherent in mobile
search, but primarily to help them navigate the mobile search landscape with as
much knowledge to succeed as possible. It served its purpose at the time, but
an update is in order.
I’ve already begun updating it and will be releasing a
serialized version on this blog in the next couple months. For now I’ve moved
the PDF version of the white paper to its new home on this blog. Please update
your bookmarks. I’ll be permanently redirecting it and the
MobileSearchOptimization.com domain soon.
posted
March 11, 2008
As I mentioned in my last post on
mobile analytics, over the next couple of months I will be reviewing various technologies used in mobile development and optimization from a mobile SEO’s perspective. Now that mobile analytics is out of the way, I’ll be moving on to tools used in helping to build mobile web sites, which are sometimes called mobilizers. I’ll be contacting companies individually as I did for the mobile analytics overview, but if there are any great solutions out there that are not as easy to find, I want to invite users or creators of these solutions to be included in the mobile site creator review. If you own or know of a great tool, please don’t keep it like a secret. Contact me at bryson [dot]meunier[at]gmail.com and I will add it to the list of tools for potential review.
It should probably go without saying, but if you are the owner of a mobile web site creator that improperly distributes link popularity, mangles URLs or doesn't use the text available to communicate to users and spiders, you might want to hold off on hitting the send button until those issues are fixed. All recommendations are welcome, but those that help a mobile webmaster deliver crawlable content quickly are especially so.
posted
February 27, 2008
As marketers look to take advantage of the opportunity inherent in mobile search in 2008, many of them are going to be looking to various technologies to help them get mobile faster
(mobilizers), track mobile users better (mobile analytics), understand mobile search behavior (mobile keyword research tools), gain link popularity to their mobile sites (mobile directories), and
become accessible to mobile search engines and the highest number of mobile users (mobile validators and emulators). To facilitate this process, I will be looking at these technologies and
processes over the next couple of months, and pointing out advantages and disadvantages of each for the mobile optimizer. Today I'll be looking at mobile analytics, including why they're necessary
and what options are currently available to the mobile SEO.