Recently Published Articles

posted June 30, 2008

I’ve been keeping busy this month with various endeavors (including vacations, wedding planning, article writing, client support and process development), but I’ll be continuing to post new content in the near future to this blog. In the meantime, here are various articles I’ve written in the past few weeks to keep you entertained and informed until the next update.
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Updated Blogroll and Mobile SEO Resources

posted June 04, 2008

Just a note to let my readers know that I updated my blogroll today. Since I started this Natural Search and Mobile SEO blog in May of last year, the focus has been as much on mobile search as it has been on desktop SEO, and I wanted to reflect that in the list of blogs I endorse. I also wanted to trim some of the fat, as I noticed several of the blogs on my blogroll were blogs I haven't read in months, or even, in some cases, unsubscribed from.

The result: 24 links deleted, 11 links added.

I've also updated the Mobile SEO Resources page with more great sources of information on mobile SEO.

YouTube Video Keyword Research and Characteristics of Popular YouTube Queries

posted May 22, 2008

Currently the first result in Google for “youtube keywords” is a video claiming to do video keyword research using WordTracker. The problem with doing keyword research for videos this way is that the most popular queries in WordTracker, which takes its data from meta search engines, are not necessarily the most popular queries in YouTube. In fact, in most cases they’re probably entirely dissimilar. Fortunately for video SEOs, last week brought a better video keyword tool for YouTube queries: YouTube itself.

Using the new YouTube Suggest tool I discovered some of the most popular YouTube queries and categories. The results aren't entirely surprising, but can be used to justify Arts & Entertainment spend in YouTube, or to find alternative subjects that still bring in a lot of search volume.

Agency Bootcamp on Social Media this Wednesday

posted May 19, 2008

Anyone else going?:
AgencyBootcamp.com

Representatives from Facebook, MySpace, Intel, CafeMom and Izea will be there to answer questions. I have quite a few about how large brands can best leverage social media.

Ping me if you're planning on attending. I'll be there. Would be nice to meet some of you and see familiar faces.

This Week in Natural Search and Mobile SEO, vol 5

posted May 05, 2008

If you’re looking for my recap of the Mobile Monday session, that should be posted on the Find Resolution blog later today. Here are the best of the rest from this past week, via my del.icio.us bookmarks.

This Week in Natural Search and Mobile SEO, vol. 3

posted April 19, 2008

Highlights from my del.icio.us bookmarks for the week of April 13, 2008.

The best of the Russ Beattie Mobile Web is Dead rebuttals, Google's mobile search growth announcement from their Q1 earnings report, and some good basic SEO advice from Google on accessibility and permanent redirects.

This Week in Natural Search and Mobile SEO, vol 2

posted April 12, 2008

The best of my del.icio.us links for the week of April 6, 2008.

This Week in Natural Search and Mobile SEO

posted April 04, 2008

Highlights from my delicious bookmarks for the week of March 30, 2008.


Mobile as Bridge Between Old Media, Internet and POS
Several mobile visual search developments position mobile as a way of tracking success of print and broadcast media.

Bango announces high mobile conversion rates
Probably not a good idea to release this on April Fool's Day, but 2-8% average conversion rate is no laughing matter.

DeviceAtlas
Large database of mobile device information.

Microsoft To Upgrade Mobile IE Browser, Live Search For Mobile With New Mapping Features And Voice Search For Blackberries
MSN announces new mobile search improvements, including voice search for Blackberries.

Find Resolution: Building Links with Big Brand Websites, Part 2
Tactics for link building for larger sites.

Yahoo Introduces Wide Range Of Mobile Search Improvements
Information on the Yahoo! mobile voice et al announcement.

Today's iPhone Users are Young, Rich, and Technically Savvy - ReadWriteWeb
More iPhone demographic information.

CTIA: Sprint Uses 'Instinct' To Compete With iPhone - InformationWeek
Here come the iPhone clones. Announcing Instinct.

Inside the Marketers Studio: Five Paths to Mobile Search
Great post about different mobile search use cases.

Jupiter Research Predicts Big Business For Mobile Ads, Marketing : Mobile Marketing Watch
"Jupiter Research sees little reason to doubt that mobile advertising and marketing will continue expanding and thriving in the coming years."

For Enterprise SEOs Only

posted February 14, 2008

If you manage digital content for a Fortune 500 site, you may be as tired as I am of the focus so many SEO sites seem to have on optimization for small business sites. No doubt small businesses are equally important, and there are far more people optimizing content for small to mid-size businesses (including me and my team), but there are a number of us out here with other problems that don't get nearly as much attention.
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SEO versus Mobile SEO

posted February 04, 2008

Though this is primarily a blog dealing with optimizing mobile content for mobile search engines, in my role as a consultant I need to understand how to optimize many types of digital content for many types of search engines. In this industry I've met many who are mobile marketers first and SEOs second. I'm an SEO first and a mobile marketer second. That said, it always perplexes me when I hear my fellow SEOs claim that SEO for mobile is basically SEO for the web, as in many cases the two couldn't be more different.

If you're wondering how they're different, and you haven't done it yet, be sure to check out my two-part post on the new FindResolution blog, How Mobile SEO is Different, which outlines five key differences between SEO and its mobile counterpart.

Stay tuned this week to the Natural Search and Mobile SEO Blog, where I will be posting more original content related to SEO for Mobile, including a review of several mobile analytics providers and what they offer to the mobile SEO.

Mobile/SEO Wish List for 2008

posted January 02, 2008

Reflecting on several up and coming trends in the industry and presenting what I hope will be several positive outcomes for this new year, including mobile marketing converging with mobile SEO, the SEO community discussing strategy, and the search engines continuing to blur the lines between marketer and media.
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2007 Search Blogs Awards Nominees at Search Engine Journal

posted December 18, 2007

Search Engine Journal is holding its annual search blogs awards, and a variety of industry pundits are currently nominating each other for awards. In the spirit of PageRank's links as votes ethos, I'm reposting my list below, along with a link to each and a short explanation of my rationale. Kudos to Loren Baker and Search Engine Journal for annually allowing us to pat ourselves on the back.

Google Acceptance of Paid Links Could Destroy Small Business Traffic

posted December 03, 2007

The official Google Webmaster Central Blog has a very comprehensive post this morning about trafficking in links that pass PageRank, and why webmasters who want to do well in Google natural search listings should avoid it. Small business owners may disagree with Google's long-standing opposition to paid links, but as I see it they're really looking out for the interests of small business owners and others without large marketing budgets with the stance.

Seven Habits of Highly Ineffective SEO Bloggers

posted September 17, 2007

Since SEO education is as much about knowing the basics of what it takes to index and rank a web site as it is staying abreast of the latest trends and algorithm changes, reading SEO blogs is an important part of any SEO training process. At Resolution Media we have a ranked blogroll that we use to help our employees navigate the blogosphere. Recently I’ve added quite a few blogs from the TopRank Big List, increasing the number of search blogs on our blogroll to 412, and have noticed that quite a few of these blogs have a rating of “1 – disposable”—even many of those that are listed on the Big List. There are a number of reasons for a blog getting a low rating on our blogroll, including being less relevant to our client base, but many of them are simply there because of lazy marketing writers with little to say. If you’re an SEO Blogger, please help me in making the blogosphere a better place for all of us by eliminating these 8 worst practices from your blogging bag of tricks.

Matt Cutts is Not a Celebrity

posted July 31, 2007

Neither is Danny Sullivan. Using Google Trends as a measure of cultural interest, we can clearly see that not only are people significantly less interested in our search engine optimization heroes than VH1 Celebreality stars Paris Hilton and Britney Spears, but that even the popular misspelling of the latter’s name dwarfs Matt Cutts and Danny Sullivan in search volume.
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