What’s Changed in the Art of SEO 3rd Edition?

Did a search on the title and couldn’t find any good result in Google, so I did the research myself and am publishing it here.

This is a book that I’ve read all editions of, and have my teams read editions of so that all team members at least have the same base knowledge of SEO. Unfortunately a lot of the tactical advice and screenshots become obsolete pretty quickly, but that’s why this third edition is so useful.

Beyond updated screenshots and walkthroughs, what can you expect to see in the book that’s different from previous editions? Do you really need to buy this updated version, or is an old second or first edition basically the same?

Will let you know in more detail once I have read the book and am able to review it. Comparing the two tables of contents you can see that a lot has been added on mobile search, semantic search and the synergy between search and social since the second edition was published in March 2012. As a result the third edition is much larger than the first, with an additional 278 pages (994 in total, compared to 716 for the 2nd edition).

In fact, an entire section on recovering from penalties has been added in Chapter 9, and chapters 1, 2, 3, 6, 7, 8, 10 and 15 all have new sections added:

Chapter 1 Search: Reflecting Consciousness and Connecting Commerce

The Mobile Shift

Chapter 2 Search Engine Basics

The Knowledge Graph

Chapter 3 SEO Planning: Customizing Your Strategy

Advanced Methods for Planning and Evaluation

Chapter 6 Developing an SEO-Friendly Website

Mobile Friendliness
Semantic Search
Schema.org
Google Authorship and Author Authority
Google’s Knowledge Graph and the Knowledge Vault

Chapter 7 Content Marketing

Building an Audience
Relationships and Outreach
Other Ways to Earn Links
Chapter 8 How Social Media and User Data Play a Role in Search Results and Rankings

Correlation Between Social Signals and Google Rankings
Does Google Use Facebook as a Ranking Signal?
Does Google Use Twitter as a Ranking Signal?
Does Google Use Google+ as a Ranking Signal?

Chapter 9 Panda, Penguin, and Penalties

Diagnosing the Cause of a Traffic Loss
Summary of Major Google Algorithms
Panda
Penguin
Penalties
Conclusion

Chapter 10 Mobile, Local, and Vertical SEO

The Mobile Landscape
App SEO: Deep Linking and Indexing for Mobile Search
Optimizing for Blog Search

Chapter 15 An Evolving Art Form: The Future of SEO

The Future of Semantic Search and the Knowledge Graph

The table of contents has been changed in other minor ways as well. A PDF comparison is here if you want to see the changes in detail:

Art of SEO editions table of contents changelog

Looking forward to reading this edition. It seems to me that enough has changed to warrant another purchase. If you don’t have it you can buy it at Amazon here (affiliate link).

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